This is how shelter photos would look if shelters knew how to make

pro quality photos.  Notice 4 things:

1  The clean uncluttered background that keeps the focus on the pet.

2  The soft, even lighting that reveals texture and color.

3  The eyeball to eye ball perspective.  Razor sharp images.

4  Poses that reveal personality and character.

Google says there are about 13,000 shelters and rescue groups in the US.  

Almost all of them use cell phone snapshots that look like the

photos below.  Notice the following:

Cluttered backgrounds.  Bad lighting.  Dogs that look frightened.

Dogs with tongues hanging out.  Cats that look sad, depressed, unhappy.